Marc 'Alex' Seger

• Managed $5M annual digital ad budget, driving 15% YoY revenue growth through paid search, social, affiliate, and content marketing
• Led a team of marketers to execute full-funnel campaigns, achieving 30% higher lead-to-opportunity conversion rates
• Built scalable campaign playbooks adopted nationwide, reducing setup time by 40% and boosting engagement by 35%

• Led marketing strategy and omnichannel efforts for five large eCommerce brands
• Drove $2M+ in client revenue growth by crafting strategic marketing campaigns and optimizing digital channels
• Mentored and developed a four-person media team to deliver high quality, on-time campaigns

• Led organic, paid, and event marketing initiatives, driving 20% lead growth through SEO, Google Ads, and trade shows
• Designed and optimized company website, increasing traffic 30% and improving conversion rates 15%
• Aligned cross-functional teams to support pre-IPO growth objectives across branding, social media, and analytics

• Managed social campaigns across 8 regions and tracked engagement metrics
• Grew brand visibility across all regions a combined 140% via organic social and LinkedIn micro influencer tactics
• Introduced new tools to align brand with evolving consumer behavior trends

Public Administration/Marketing