Marc 'Alex' Seger

• Built high-performing marketing teams with exceptional 90% retention rates, fostering talent development and organizational stability
• Created campaign playbooks now used across 12+ markets, standardizing processes for 40+ landing pages
• Led pre-IPO marketing strategy at Telesis Bio, contributing to successful market positioning
• Pioneered micro-influencer strategies at Guaranteed Rate, achieving 140% visibility growth across 8 regions

• Thought leader in B2B marketing automation and ABM strategies
• Expert in EdTech, FinTech, and BioTech verticals with proven cross-industry adaptability
• Recognized for innovative use of data analytics in campaign optimization
• Pioneer in integrating creative photography skills with performance marketing

Proven ability to scale marketing operations while maintaining quality. Transformed teams, processes, and results at every organization.

Unique blend of analytical rigor and creative vision. Professional photographer bringing visual storytelling to data-driven campaigns.

Committed to developing the next generation. 15+ students mentored with measurable career advancement and industry placement.

• $5M Budget Mastery: Managed annual digital ad budget driving 15% YoY revenue growth through paid search, social, affiliate, and content marketing
• Team Leadership Excellence: Led cross-functional marketing teams to execute full-funnel campaigns, achieving 30% higher lead-to-opportunity conversion rates
• Scalable Systems Builder: Built campaign playbooks adopted nationwide, reducing setup time by 40% and boosting engagement by 35%
• ROI Optimization: Implemented advanced attribution modeling and A/B testing frameworks that improved campaign performance by 25%

• Led marketing strategy and omnichannel efforts for five large eCommerce brands
• Drove $2M+ in client revenue growth by crafting strategic marketing campaigns and optimizing digital channels
• Mentored and developed a four-person media team to deliver high quality, on-time campaigns

• Led organic, paid, and event marketing initiatives, driving 20% lead growth through SEO, Google Ads, and trade shows
• Designed and optimized company website, increasing traffic 30% and improving conversion rates 15%
• Aligned cross-functional teams to support pre-IPO growth objectives across branding, social media, and analytics

• Managed social campaigns across 8 regions and tracked engagement metrics
• Grew brand visibility across all regions a combined 140% via organic social and LinkedIn micro influencer tactics
• Introduced new tools to align brand with evolving consumer behavior trends

Public Administration/Marketing