📈

Marc 'Alex' Seger

Marketing & Growth Strategy Leader

10+ years driving revenue growth through integrated marketing strategies across education technology, biotech, and healthcare sectors. Expert in scaling marketing operations and building high-performing teams.

📧 hello@alexseger.com 📱 (703) 474-7379 📍 Nashville, TN

🎯 Strategic Leadership Impact ▼

$1M+

Attributable Revenue Generated

200%+

Conversion Improvements

$2.4M

Annual Marketing Budget Managed

4:1

Consistent ROI Delivered

Key Achievements

Revenue Growth: Generated $1M+ in attributable revenue through integrated marketing strategies across multiple industry verticals
Market Expansion: Led successful GTM execution for new product launches, achieving 25%+ conversion rates within 90 days
Operational Excellence: Built scalable marketing operations supporting 40+ product environments with 15% efficiency gains
Team Development: Grew and developed marketing teams across 3 organizations, with 95% retention rate among direct reports

💼 Professional Experience ▼

Senior Digital Marketing Manager

The Cengage Group

Aug 2021 - Present

Built and scaled marketing operations across 40+ product environments, managing $2.4M annual marketing budget with consistent 4:1 ROI
Drove $1M+ in incremental revenue through integrated demand generation strategy, improving learner start rates by 19% while reducing CAC by 25%
Partnered with executive leadership to develop market expansion strategy into healthcare, construction, and K-12 sectors
Led cross-functional initiatives with product, sales, and lifecycle teams to align marketing strategy with business objectives

Digital Marketing Manager

(Accenture) BVA

Jan 2021 - Aug 2021

Led integrated marketing strategy for 5 high-growth eCommerce brands, managing 6-7 figures in annual media spend
Delivered consistent 4x+ ROAS across all client portfolios through strategic campaign optimization
Pioneered emerging channel strategy including influencer and UGC programs, expanding client reach by 150%
Provided executive-level strategic consulting on brand positioning and competitive differentiation

Marketing & Communications Specialist

Codex DNA

Sep 2019 - Jan 2021

Transformed product marketing strategy in regulated biotech environment, achieving 200% conversion improvement
Led brand evolution initiative during company's transition to enterprise readiness
Accelerated sales pipeline by 20% through strategic content development and thought leadership program
Managed stakeholder communications including PR strategy and technical content development

Talent Engagement Specialist

Scripps Health

Apr 2019 - Oct 2019

Developed employer brand strategy and SEO-optimized content across 1,000+ job descriptions
Launched programmatic job ads and candidate video pipelines to drive clinical recruiting
Increased timely new hires by 15% through strategic website and ad optimization

Divisional Social Media Coordinator

Guaranteed Rate

Sep 2017 - May 2019

Managed social campaigns across 8 regions, tracked engagement metrics, and grew brand visibility
Grew brand visibility across all regions a combined 140% via organic social and LinkedIn micro influencer tactics
Maintained social calendars, content schedules, and monthly analytics reporting

🎓 Education ▼

Certificate, Connected Leadership

Yale University

June 2025

MBA, Business Analytics

George Mason University

June 2022

BA, Public Administration

San Diego State University

June 2017

Minor in Marketing

🛠️ Core Skills & Tools ▼

Analytics & Reporting

GA4 Looker Tableau SQL (basic)

CRM & Marketing Automation

Salesforce HubSpot Marketo Zapier Make.com

Paid Media Platforms

Google Ads Bing Meta LinkedIn

Content & AI Tools

Jasper Copy.AI ChatGPT Google Gemini Cursor

🌟 Leadership & Industry Engagement ▼

Strategic Mentor

SDSU Alumni Association

Guide 4-6 business students annually in marketing career development and strategic networking

Professional Track Photographer

Lucas Oil Pro Motocross & NBC's World of Dance

Bringing creative perspective to marketing campaigns through professional photography expertise

Event Leadership

Space Frontier Foundation

Demonstrating project management and stakeholder coordination skills in community impact initiatives